After new Isagenix products were launched at Isagenix Celebration 2010 in San Diego, on Monday and Tuesday the company provided two Product Vignettes about them. Isagenix Vice President of Marketing Strategy Patrick Howley introduced the presenters:

• Marilyn Territo, a clinical paramedical esthetician, presented an indepth look into the anti-skin-aging particulars behind new skincare products Isa SunGuard and Ageless Renewal Serum.
• David Despain, Isagenix manager of science communications, demonstrated the latest science and featured technolgies in new Essentials for Men/Women.

Isa SunGuard and Ageless Renewal Serum

On Monday,  Marilyn Territo shared an indepth look into the new skincare antiaging products. Unlike other sunscreens on the market that use chemical ultraviolet ray absorbers and don’t protect the skin fully, Territo told us Isa SunGuard features zinc oxide and titanium dioxide.

“These natural minerals work in synergy to block both UVB rays (the burning rays) and UVA rays (the aging rays),” she said.

Territo told us the new Isa Sunguard is not only a sunscreen protecting against sunburn, but also offers key protection from cumulative effects of photodamage that contribute to skin aging. For ultimate sun protection, recommendations are to reapply sunscreen every 80 minutes.

Isa SunGuard is a product that provides unsurpassed protection without toxic ingredients. And, besides protecting the body’s largest organ, it is water-resistant helps to leave your skin looking luminous and feeling hydrated all day long. Learn more about Isa SunGuard by following the link to this new product Web site.

When presenting on the Ageless Renewal Serum, Territo could barely contain her excitement in sharing, “Our new Ageless Renewal Serum provides raw constituents to repair, renew, and regenerate skin.”

What Territo refers to as ”raw constituents,” she explains, are a high concentration of epidermal growth factors that govern the process of skin’s production of matrix proteins such as collagen and elastin. 

The technology is called Repair-Plex™, and is the newest development in skin care offered by Isagenix that helps diminish the appearance of deep lines and wrinkles while firming, toning, balancing and brightening the skin for a healthy and luminous glow.

UPDATE 08/26/10 -

Territo also shared instructions on how to best use Ageless Renewal Serum: 

Morning

1. Cleanse with Gentle Cleansing Gel
2. Use the Intensive Microderm:  2-3 times per week for sensitive, dry, mature skin. It can be used daily for oily and combination skin. Note: Do not use the Anti-Aging Treatment Toner (when applying Ageless Renewal Serum) 
3. On dry skin, apply Ageless Renewal Serum.
4. Apply Antioxidant C Serum with CoQ10.
5. Apply Age-Defying Eye Cream.
6. Apply Isa SunGuard for UV protection and as a day lotion. Note:  For extremely dry and/or mature skin, you can use a thin film of Moisture-Rich Day Cream prior to applying Isa SunGuard. 

Night 

1. Follow the same regimen as the morning program, except do not repeat Intensive Microderm if you already used it in the morning. 
2. Use Intensive Renewal Night Cream instead of Isa SunGuard

Learn more about Ageless Renewal Serum at this just-launced product Web site.

Essentials Demonstration

On Tuesday, David Despain shed skepticism and debunked myths about taking multivitamins and gave a demonstration of the rapid disintegration technology and with animations illustrating optimal release technologies featured in Isagenix Essentials.  

Despain told us that people often offer these common excuses when it comes to buying quality multivitamins:

- I already receive sufficient vitamins and minerals from my diet.
- I’m really interested only in losing weight.
- I heard tablets don’t disintegrate or absorb. It’s just expensive feces. - I already take a generic multivitamin.

David answered each question head on. First of all, he told us, we know that we’re overfed yet undernourished based on National Health and Nutrition Examination Surveys:  “Despite our present obesity epidemic, most of us receive insufficient amounts of vitamins and minerals. We are getting enough to prevent clinical deficiencies that lead to scurvy, pellagra, rickets and beri beri, but we aren’t receiving the amounts recommended by the Institute of Medicine for long-term health.”

He added, “This is why, in 2002, the Journal of American Medical Association recommended taking a multinutrient to achieve optimal intakes of vitamins A, C, E, B6, B12 and minerals such as zinc and calcium.”

Despain added that common weight-loss diets make the situation even worse because although calorie-restriction is important, it could lead to clinical deficiencies as reported in two studies recently.

While more and more people are beginning to understand the importance of taking multivitamins, which is clear from statistics from the Council of Responsible Nutrition showing 65 percent of the population in the United States take multivitamins presently, Despain told us that what most people don’t realize is that nutrition science is always changing and we know more every day. 

“We need to think of multivitamins as we do cars, computers and cellphones,” David said. “Most multivitamins are like old-style cellphones with few features, while others have features galore like iPhone or Droid and have great cellphone reception.” Can you hear me now? 

In the multivitamin world, Despain says, this is what people should look for:

• Like apps on a mobile phone - A quality multivitamin should be based on the latest nutrition science for long-term health including higher amounts of vitamin D, buffered vitamin C, vitamin K2 (not K1), optimized vitamin A and E amounts, vitamin E as mixed tocopherols, and tailored to men’s and women’s needs.
• Like great cellphone reception – A quality multivitamin should feature rapid disintegration and optimal absorption technologies for greatest benefit to the body.  

To illustrate these points, Despain gave a demonstration showing how quickly Isagenix Essentials tablets disintegrates in comparison to competing companies ranging from generics to network marketing companies.

With help from a volunteer, he placed one tablet from each company into beakers filled with 100 mL of white distilled vinegar tested to show they all had a pH of about 2.4. After a few minutes, the Isagenix Essentials clearly disintegrated at a faster rate than the other products.

“We’re not poopooing these other products; they’re great products from great companies,” said Despain. “It’s just that our Essentials kicks the other products’ trash.”

Despain followed by showing animations of common issues with multivitamin absorption such as:

• oversaturation (example: when there’s too much calcium, a lot doesn’t get absorbed)
• mineral competitiveness (example: zinc and copper inhibit each other’s absorption) 
• chelation (example: when phytates are present from foods or ingredients, they binds to minerals and inhibit absorption)

The design of Essentials (including dosages, forms and sources of nutrients) takes into consideration oversaturation, mineral competitiveness and chelation by delivering nutrients in timed intervals to enhance overall absorption. 

Despain told the audience, “It’s the difference between opening the floodgates like most multivitamins do versus providing nutrients in waves for optimal release and availability in the body.”

To learn more about Isagenix Essentials and Ageless Essentials Pack, follow the links to their new product Web sites here and here.