PrintWhy Isagenix Coffee?


Coffee may be a common beverage, but at Isagenix we’ve sought to make coffee that stands out from its competitors with our no-compromise quality.

Isagenix Coffee is a distinctively delicious and wholesome gourmet blend of medium-roast coffee. This exceptional product is artisanal batch-produced and medium roasted under sophisticated environmental controls. It’s never over-roasted or burnt, so it retains its natural properties and distinguished flavor.

What’s the Isagenix difference between Organic and Premium?

Available in Premium and USDA-Certified Organic Blends, Isagenix Coffee is roasted using 100 percent arabica coffee beans. The USDA-Certified Organic Blend has undergone an additional certification process to ensure that the coffee beans were produced using the highest standards of organic agriculture.

What’s different about the quality of Isagenix Coffee?

The coffee beans used in Isagenix Coffee are fairly traded from around the world and are rigorously tested to ensure they have the lowest possible levels of mold and pesticides. Isagenix Coffee is infused with green tea extract to reinforce its antioxidant strength and rounded out with coconut-derived medium-chain triglycerides (MCTs) and trace minerals to offset coffee’s natural acidity for a refined, smooth, satisfying flavor.

When tested for flavor by certified Q graders, they described Isagenix Coffee this way: “The sample had a nut component in the taste with a creamy lingering finish. We were pleasantly surprised that the coffee flavor was in no way diminished with the adjuncts.”

An experienced consumer research group also found that Isagenix Coffee was preferred over other top leading brands of coffee.

Why did we choose to focus on coffee?

Coffee is a beverage consumed worldwide with more than 1.4 billion cups brewed daily, with the United States accounting for approximately 45 percent of intake (1-3).

More than half of all Americans 18 and older consume coffee on a daily basis with the average drinker consuming 3.1 cups per day (4). In the  United States, coffee sales have reached nearly US$10 billion in 2013 and the demand for coffee continues to grow with US$13 billion in sales expected by 2018 (5). Coffee is also regarded as wholesome and is generally the No. 1 source of antioxidants in the Western diet (2).

To improve the flavor of typical coffee, consumers often use calorie-laden creamers and sugar (1). There is a clear need in the marketplace for a higher-quality coffee option. The rigorous process used to create Isagenix Coffee helps ensure it is one of the purest, best-tasting brews you’ll ever enjoy. Because of its rich flavor and pleasant, smooth finish, Isagenix Coffee is delicious without any added sugar or cream.

Isagenix Coffee Features:

  • Artisanal batch medium-roasted coffee.
  • Never over-roasted to preserve chlorogenic acid and coffee’s natural properties.
  • Rigorously tested for pesticides, heavy metals, and mycotoxins.
  • Infused with green tea, coconut-derived MCTs, and trace minerals to offset acidity and round out flavor with a nutty component and satisfying finish.
  • Forget creamers — try adding Vanilla IsaPro.

Isagenix Coffee Ingredients:

  • Coffee sourced from from plants grown at high altitudes in tropical climates near the equator. The coffee beans naturally contain a variety of compounds including caffeine, chlorogenic acid, and polyphenols.
  • Green tea (Camellia sinensis) is regarded as a popular health-promoting beverage worldwide.
  • Medium-chain triglycerides (MCTs) are fatty acids found in coconut oil. The MCTs in Isagenix Coffee enhance the coffee’s smoothness and provide an improved taste and consistency compared to regular coffee, resulting in a more pleasant experience.
  • Trace minerals help offset the acidity of regular coffee while improving the nutritional profile of the beverage.

Note: This article is also found in our Fall issue of the Isagenix Research and Science newsletter. 

References

  1. Office of Disease Prevention and Health Promotion. Part D. Chapter 5. Food Sustainability and Safety– Continued. Scientific Report of the Dietary Guidelines Advisory Committee.
  2. Svilaas A, Sakhi AK, Andersen, LF, et al. Intakes of antioxidants in coffee, wine, and vegetables are correlated with plasma carotenoids in humans. J Nutr. 2004;134(3):562-567.
  3. International Coffee Organization.
  4. National Coffee Drinking Trends 2010, National Coffee Association.
  5. U.S. Bureau of Labor Statistics, BevNet.com, Information Resources Inc., Economist Intelligence Unit, Mintel.