What Are “Natural Flavors”?

Contrary to what some people may think, use of the term “natural flavors” on nutrition labels is not a deceitful tactic by food manufacturers to hide harmful or unappealing flavoring agents. As any avid label reader knows, navigating ingredient lists these days can be quite a challenge. It seems that one might have to be a chemist to actually know the meaning of some of the words on the nutrition label, let alone their purpose. It’s common to see “natural” or “artificial flavors” Continue reading →