By Suk Cho, Ph.D., Isagenix Chief Science Officer
Everyone needs a pick-me-up once in a while. The fast pace and constant stresses of modern society have underpinned the rising popularity of energy drinks and shots. However, to meet the insatiable demand of consumers, many companies have sacrificed corporate responsibility.
There exists a surplus of unhealthy concoctions that are used in unhealthy and even dangerous ways. All are claiming to give you the biggest boost for your buck. But most just contain excessive amounts of synthetic caffeine, artificial ingredients, sugar, and other additives. Unfortunately, this has led to a lot of media coverage about possible harmful effects of energy drinks and shots.
Isagenix has chosen the path of corporate responsibility to bring you e+, a balanced, healthy energy shot. Containing only as much caffeine as a cup of drip coffee or premium tea, it has only 1/3 to 1/2 the amount of caffeine as found in other shots on the market. e+ pairs naturally sourced caffeine from green tea and yerba maté with a proprietary blend of adaptogens backed by scientific evidence. The combination is a powerful, healthy boost for you for energizing a workout, sharpening your mind, and promoting your overall health.
While excessive caffeine amounts can have undesirable effects on blood pressure and the heart in at-risk populations (1;2), a growing body of evidence has shown that moderate caffeine amounts daily is associated with considerable benefits including cognitive and cardiovascular health.
Findings from the large, well-known Cardiovascular Health Study were that caffeine consumption enhances cognitive function in the short-term and can slow cognitive decline when consumed regularly over the long-term (3). Lifetime regular caffeine consumption in the form of coffee and tea is also associated with long-term management of healthy blood pressure (4), healthy blood sugar (5), and brain health (6). In addition, caffeine consumption can be especially useful for powering physical performance during aerobic and resistance training exercise (7). The evidence is clear: caffeine in amounts provided by nature can be good for you.
When developing e+, the question raised was how the product might affect healthy weight management goals while cleansing on an Isagenix system. Based on discussions with John Anderson, the company decided that a pilot trial was necessary to evaluate the product’s effects on weight loss. An external pilot trial was conducted with 26 subjects randomized to two groups on the 9-Day Deep Cleansing and Fat Burning System. One group supplemented with e+ while the other did not. At the end of the nine days, the study showed that the group consuming the e+ daily trended toward greater weight loss results.*
We were pleased to see these results. They make intuitive sense since we know that green tea has reported benefits to metabolism and satiety (8;9). This is partially why it is included in other Isagenix products such as IsaDelight and Natural Accelerator.
Isagenix has shown once again that as a company, we are driven by a genuine mission to develop healthy products that provide real results for our customers. Whether you’re an athlete looking to step up your competitive game, a college student preparing for a big exam, or a driven business associate working to meet a critical deadline, e+ is the right energy boost for you.
*Individual weight loss results may vary.
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